MULTI – MALL ACTIVATION
MAF MALLS NATIONAL DAY 2012
To celebrate the UAE;s 41st National Day we created a multi-layered, interactive National Day themed activations in Mirdif City Centre, Deira City Centre and Mall of the Emirates. Mall goers got to pose with UAE themed props, have their pictures taken and shared on social media networks through the branded photo booths. We also directed and edited a national Day video where mall-goers from various demographics expressed their love for the UAE.