Chairman & Founder
Simon McDonald has been involved with the Entertainments and Event industry for over 45 years. His passion was born from living his young life in Great Yarmouth where in those days all the top names in UK show business came to perform for the Summer Season. He spent many summer days playing golf with some of the top names in the business, getting to know these artists on the course and watching them perform in their shows, this started his passion for the industry, which is still as strong today as it was then.
Before starting UM promotions his first event company in the UK, his business life had taken various directions from playing professional golf in the UK ,Europe, South Africa, Canada and The USA where his passion for organizing sporting events was born, to working in theOilfied.
Simon set up SIAN Dubai in 1998 later to become SIAN Events which has now grown into one of the leading event companies in the Middle East. Simon’s appetite for creating with the SIAN team tailor made, original Corporate and Public events is well satisfied in the UAE with the freedom of expression it allows and the diverse demographic of the country.