We were approached by the Emirates Airline Festival of Literature to fully manage their five day literary event attracting over 100 authors from across the globe. Having started in 2009, the event expanded rapidly, attracting audiences of 30,000 people to the sessions, which varied from poetry workshops to food demonstration sessions, children’s events and international author talks.


Due to this expansion the organisers recognized that a professional event management company was required to ensure a high level of customer satisfaction and event professionalism was maintained.


We managed all aspects of the event including creation of new systems for improved security and event planning efficiency; box office management; event and branding design and installation; management of crowd flow; full audio visual and production management; recruitment, briefing and management of all event staff and volunteers; full liaison with the venue, overseeing hourly room changeovers of the multiple venues; construction of outdoor heritage venues; contracting and liaison with all partners, sponsors media and event suppliers; overseeing all author requirements including management of multiple signing sessions and transportation management.

Following our second year of management the event was awarded the Best Festival Award at the Middle East Event Awards Ceremony.


Contact Us

Dubai SIAN Events, Detroit House,
307, 6/3, Turin
Boulevard +971 4 457 0330 Show on map
London Battersea Park Studios,
2 Shuttleworth Rd,
London SW11 3EA, UK Show on map

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